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Toni Greaves is a documentary, editorial and portrait photographer with a passion for storytelling. Born and raised in Australia, Toni has lived in the United Kingdom and the USA, and is widely traveled. She has an extensive background in design, having worked for fifteen years as an Art Director & Creative Director in both the USA and Europe. Toni was named one of the "30 Emerging Photographers to Watch" by PDN magazine in 2009, and that year was also featured as an "Emerging Talent" by Reportage by Getty Images. In 2010 she received the Jurors Choice award at Review Santa Fe, and was voted one of PhotoLucida’s Critical Mass "Top 50 Photographers", along with being one of their six Book Award Finalists. In 2011 her work was selected for Visa Pour l'Image, the prestigious International Festival of Photojournalism, held annually in Perpignan, France. She has twice been featured in the Communication Arts Photography Annual, along with the American Photography Annual, and was the recipient of a fellowship by the Johnson & Johnson Foundation, among many other national and international awards. She has been featured in the British Journal of Photography, and has served as a visiting artist and guest lecturer at universities in London and the USA. Her work has been published by TIME Magazine, The New York Times, The Wall Street Journal, Geo, Marie Claire, XXI, Le Point, Polka, Pélerin, The FADER, PDN, DAYS JAPAN, and Sports Illustrated, among others. She's been commissioned by clients such as The Gates Foundation and Johnson & Johnson. Her work has been exhibited in France, Switzerland, London, New York, Los Angeles, Cambodia, and China and is held in numerous private collections. In her previous career in design, Toni created award-winning work for clients such as Apple, Microsoft, Nike, British Airways, T-Mobile, Expedia, Intel, and Weight Watchers, among many many others. She holds a Masters degree in Visual Communication Design, and is a graduate of the Documentary Photography and Photojournalism program at the International Center of Photography, in New York City. She also holds degrees in both Graphic Design and Journalism. Toni has a reputation for "seeing beyond" what is immediately apparent in a situation in order to tell a deeper and more personal visual story. Her personal projects typically explore themes of ritual, spirituality, community and healing, and how connection and identity are found and formed within these havens. Toni is based in Portland, Oregon, USA, within the beautiful Pacific Northwest, and is available for assignments worldwide. |